Target the Spectrum
The recent page rank update and algorithm change left many websites licking their wounds after losing as much as 90% of their internet traffic overnight. In my opinion this should be a lesson learned in the importance of diversity when it comes to internet marketing. Not only should you diversify your seo tactics you should also engage in other marketing verticals in addition to natural search. While most website owners don't manage their own marketing efforts, this emphasizes how managers need to keep tabs on what their marketing agencies are doing for them and make sure they don't limit themselves to one vertical. A good agency worth looking into is Pepperjam which by definition call themselves a full service internet marketing agency. In addition to their result proven SEO Services they manage everything from PPC, social marketing and affiliate ads.

