In the world of personal media players, everyone knows Apple and their iPod is the number one player. Microsoft’s Zune falls way behind. The question is why. Many users of the Zune claim its interface is easy to use and just as good as the iPod’s. So why the difference in popularity? Well, many experts claim, Apple’s marketing somehow gets to the younger generation and convinces them that the iPod is the cool thing to have. Microsoft is going to have to change their public image if they want to catch up to Apple.