With the Holidays so close, many stores and companies are trying their hardest to market their products in the most effective way possible. With so many items to choose from it is the marketing strategy that these companies choose to go with that will make all the difference. I recently came across a rather humorous but equally effective commercial by J.C.Penny, subtly hinting towards the consumer to buy jewelry for their wives and girlfriends this Holiday season, or else. It is done so well and tastefully, and I really think they got the message out.