The biggest deal about the new iPhone was the price. We were all waiting for something crazy to come out. Apple always succeeds in surprising us with their new devices. With the iPhone it was all new. We didn’t know what to expect. This time we knew what the iPhone was but we didn’t know exactly what would be changed or added to it. The main shock was the fact that the price was so significantly reduced. Nonetheless, that really isn’t the case because the low price only applies if you sign a contract with the cell phone provider.