Apple is a truly remarkable company. Their products are made with the utmost precision and they can all be referred to using terms generally used to describe good looking people. The thing is though that although they are all beautiful, in most cases, contrary to popular belief, they are technologically inferior to their competition. The IPod for example, until the new Touch, did not really offer anything that Creative or Iriver wasn’t offering. But what Apple misses out on in terms of quality, they make up for in marketing. They do such a good job selling their products, that whether or not they are superior becomes irrelevant.