Most people would agree that Apple is doing something right, since their products became the generic term for that specific device, like the iPod. Many people would agree as well though, that Apple’s products are not necessarily superior to their competition. Usually they are not as advanced. At the same time though, Apple’s products work well for what they do. Their functions work properly. Another advantage that apple has is that they know how to market their products. That is how their name has become the generic label.