Every single company wants to join the tech bandwagon. Even a company as detached from technology as Levi’s. The company announced earlier this year that it will begin offering a cell phone to its customers. The phone is available in silver, black, brown copper with female versions coming in shiny silver and shiny sand and with mirror screens.

The company justified their decision, saying that mobile phones are considered as the hippest accessory and it is a “natural progression” for Levi’s to offer its own phone.