If you keep up to date with what’s happening in the world of web 2.0, you have surely heard of truemors.com and the controversial launch it had a few months ago. While not all critics gave this revolutionary service by Apple’s Guy Kawasaki, it has definitely gained popularity and signified a new trend in mobile marketing.

What makes the system unique is the fact that anyone can post to the blog instantly from a number of media formats including email, sms, live calls and more. The technology behind the system’s unique sms marketing platform was developed by golivemobile.com. The company is now making this platform available for bloggers to integrate in their own sites free of charge during the remainder of 2007.