An article was featured on china.org.cn dedicated to the upcoming initial public offering of the internet company Accoona. Accoona is a three year old internet marketing company which has established itself as a technological leader in web search, lead generation and targeted e-commerce. But what makes the china.org.cn article interesting is the context of the interest Accoona is receiving from Chinese media. This is no wonder since Accoona has managed to establish itself as a dominant player in the Chinese internet market. Where many online marketing giants have failed, Acoona has managed to build itself in the Chinese market via strong links with a number of official government and affiliated sites.