As you know, we have joined payperpost a few days ago and now bring you some sponsored reviews of various products and websites which have been paid for by advertisers. We are very happy with their service thus far and believe the post have also benefited our readers as well as advertisers. But it looks like what used to be just a good idea now has research data to back it up. It turns out that purchasing sponsored reviews gives advertisers some of the best “bang for their buck” as compared to other forms of advertising.

A research based on the huge Payperpost user base which consists of over 40,000 bloggers and 8,000 advertisers shows that across the board the click through rate on links embedded within the content of sponsored posts is a whopping 10.5%. This may not seem like much to some of you but to anyone in the internet marketing industry this number is nothing less than fantastic. Most campaigns are measured in click through rates of fractions of a percent and many campaigns are considered successful with as little as a 2%-3% click through rate. But the bigger news here is the fact that sponsored post advertising is more than just links for SEO purposes. This recent data proves that behind these blogs are active readers who are interested in the products and services discussed.