When it comes to marketing nothing can beat Apple. The company has practically built the reputation and popularity of its products through a consistently strong marketing push that makes people crave for anything that has that ubiquitous Apple logo.

But with the release of the Apple iPhone, it looks like the company is achieving the same level of critical mass with a far more restrained marketing program. With the iPhone, the company allowed the product itself generate excitement and nothing else.

Apple’s very astute marketing of its products should be studied by other tech companies who feel that their products will only be appreciated by a niche market because of its price. Good advertising does help even for top tier tech products.